CLIENT PROJECT // MURAL GRAPHICS & MARKETING MATERIALS
Bringing the Boulderverstas Identity into the Climbing Space
Boulderverstas
Boulderverstas is a bouldering facility run by Kotkan Kiipeilyseura, a local climbing club in Kotka, Finland. The first section was built in 2021, followed by a major expansion in 2024.
As the space grew, its visual identity grew with it. Building on the existing Boulderverstas logo, a new mural concept was created to bring its distinctive geometric language into the physical environment and connect the original space with the new expansion.
The project included mural and colour design, hands-on participation in the painting process, as well as marketing materials supporting Boulderverstas and the climbing club’s visibility.
The Project
Challenge
The expansion of Boulderverstas brought significantly more space and a whole new scale to the climbing facility. The aim was to make the new section, completed in 2024, feel like a natural continuation of the original space built in 2021, while giving the Boulderverstas brand a stronger visual presence.
The challenge was to create a cohesive look across the old and new spaces and integrate the brand more visibly into the climbing environment itself. The geometric language and colour palette of the existing logo provided a strong foundation, but needed to be adapted to the large, angular and three-dimensional surfaces of the new climbing walls.
Solution
The geometric language and colour palette of the existing Boulderverstas logo formed the basis of the mural design. A bold graphic composition was created for the large wall surfaces, continuing the visual identity of the original space while bringing the brand more prominently into the environment.
The geometric shapes were adapted to the angles and three-dimensional forms of the climbing walls, allowing the graphics to complement and emphasise the architecture rather than simply sit on top of it. The design was first visualised digitally using photographs of the space and then brought to life on the walls as part of a volunteer painting project.
The visual concept was also carried through to marketing materials for Boulderverstas and Kotkan Kiipeilyseura, creating a consistent visual language beyond the physical space.
Outcome
The 2024 expansion continues the visual identity established in the original Boulderverstas space in 2021, while giving it a stronger presence and a much larger canvas.
The geometric language derived from the logo now extends throughout the climbing space, connecting the old and new sections into one recognisable environment. The wall graphics emphasise the architecture of the climbing walls and make the Boulderverstas identity a visible part of the climbing experience itself.
The same visual language continues across the marketing materials, creating a cohesive identity both within the space and in external communications.
Some of the mockups and concept images on this page are AI-assisted visualisations.
DESIGN AND FINISHED MURAL
DESIGN AND FINISHED MURAL
LASER-CUTTING THE LOGO STENCIL
PAINTING THE GRAPHIC PATTERN
LOGO STENCIL
FINISHED WALL GRAPHICS
SPONSORSHIP BROCHURE FOR THE FIRST PHASE
INSTALLING SPONSORED INTERIOR PRINTS
VIDEO OF THE EXPANSION TAKING SHAPE
VIDEO OF THE COMPLETED EXPANSION
.jpeg)