otkaTecin liidimagneetti – sisältö, taitto ja some

KOTKATEC

Lead magnet for an electrical installation company – a guide that supports sales and strengthens the brand.

Electrical installation company KotkaTec needed a clear and reliable way to reach housing company decision-makers and stand out from the competition. The solution was a visually engaging and approachable digital guide that acts as an effective lead magnet and sales support.

The content was designed in close collaboration with the client to ensure that it truly speaks to the target group. In addition to the guide, the finished package included video and photo materials, achievable skills, social media posts and YouTube Shorts content. The guide's content answers the most common questions and lowers the threshold for contact. The campaign increases visibility and continuity – without additional hassle for the client. The end result is a marketing tool that builds trust and supports business across multiple channels.